Friday, February 23, 2007

The Brands That Google Built
Multi tiered full product line marketing via adwords helps big brands
stay big. More from Google's VP-advertising sales, Tim Armstrong, as he touted his company's ability to court brand advertisers during a question-and-answer session at Bank of America's Technology Conference
Link

Thursday, February 22, 2007

And The Oscar For the Most Popular Search Engine Goes To....
According to representatives from major ratings and traffic analysis services who shared their latest stats during "The Search Landscape" session at SES London, the answers to these questions are: Google, Google, and Google.
Link

Thursday, February 15, 2007

More Score And Fewer Adwords Ago...
As it seeks to make the information it provides more transparent and useful to the advertisers using it, Google is planning changes to the algorithm of the Quality Score component of its AdWords system
Link

Tuesday, February 13, 2007

Wag The Dog
Google News gets more press mentions than other news search engines. It gets more blog mentions, too. But, Yahoo News and AOL News have larger unique audiences.

So, why is the tail wagging the dog?
Link